Traditional Monthly Giving Versus Monthly Engaged Giving

MEG or Monthly Engaged Giving is a breakthrough fundraising methodology designed specifically to help universities and nonprofits launch and grow monthly giving programs

Founded in 2009, TwelveX is the world’s first company dedicated exclusively to designing, launching and growing monthly giving programs for nonprofits and universities.

It’s not the “traditional” passively promoted monthly giving that most nonprofits and universities know today. TwelveX has created a breakthrough individual donor fundraising methodology called Monthly Engaged Giving (MEG).

TwelveX serves a wide-range of customer genres including private and public universities, Big Brothers Big Sisters, Girl Scouts, Boys and Girls Clubs, foodbanks, child and family services, faith-based orgs, and “one-of-a-kind” boutique nonprofits.

TwelveX Mission

We help nonprofits and universities break free from the Fundraising Status Quo to grow predictable giving and consistently engage supporters.

Founding Story

Some say necessity is the mother of invention. For TwelveX, it was opportunity, Omar’s nudge, and a higher purpose.

Through their marketing business, the principals Brandon Schmidt and Jackson Davis observed that most nonprofits and universities struggle with the Fundraising Status Quo.

TwelveX monthly giving programs help fundraisers get off the proverbial fundraising hamster wheel

Fundraising Status Quo

The Fundraising Status Quo is characterized by two primary challenges:

  • Flat or declining donor retention/alumni participation rates and the resulting revenue growth limitations
  • Inconsistent donor and alumni engagement

One nonprofit leader summarized the Fundraising Status Quo well, "…the challenge of maintaining cash flow and delivering consistent donor stewardship…it feels insurmountable. It’s like being on a ‘Hamster Wheel.’"

 
 
Omar, a sponsored child, inspired TwelveX to create the Monthly Engaged Giving methodology as an antidote to the Fundraising Status Quo

Epiphany

The epiphany moment for Brandon and Jackson was seeing the Schmidt’s sponsored child Omar’s photo on the refrigerator and realizing that a successful monthly giving program was an antidote for the Fundraising Status Quo. They then asked themselves a catalyst question, “What if there was a ‘turn-key’ methodology to help organizations of all sizes rapidly and cost-effectively grow their own monthly giving programs?”

Higher Purpose

That “What if?” question pointed to something more than just an opportunity to launch a unique business. It was a way to come alongside nonprofits and universities to help them grow predictable giving so they can do more for those that they serve.

Launch

The Fundraising Status Quo, the Omar epiphany, and that higher purpose together, inspired Brandon and Jackson to build the MEG methodology and launch TwelveX in 2009.

Fast Forward

Today, TwelveX brings the power of MEG to customers spanning a wide-range of genres including private and public universities, Big Brothers Big Sisters, Girl Scouts, Boys and Girls Clubs, foodbanks, child and family services, faith-based orgs, and “one-of-a-kind” boutique nonprofits.

About TwelveX Principals

Brandon Schmidt and Jackson Davis, as principals of TwelveX, are committed to the fundraising success of nonprofits and universities. That’s by choice. Their experience is with both nonprofit organizations (including universities) and for-profit companies, but the decision to launch TwelveX was a choice to follow their hearts. By helping nonprofit organizations enjoy the fruits of Monthly Engaged Giving, they are bringing their passion to life.