Build a Champions Team
Intentionally building and engaging a Champions team is one of the best ways to lay the foundation for the steady growth and long-term sustainability of a monthly giving program.
What does a monthly giving program Champions team look like?
Ideally, the team is a blend of external supporters (non-staff) and internal-staff members.
Internal team members should include representatives from development and marketing, and staff members from other functional areas.
They are monthly givers.
They are intentionally recruited by monthly giving program leadership with the goal of bringing together an impactful blend of different backgrounds, areas of expertise, and capabilities.
They share a passion for the cause and for growing sustainable funding and nurturing long-term giver engagement.
Champions team members wear multiple hats. They are advisors, idea contributors, people connectors, testimonial givers, and program advocates.
Team members collaborate with each other and with the program leader to help set the program vision and advise on the plan for growth and ongoing engagement of members.
While typically it is not their primary role, members may choose to or selectively be asked to assist with more hands-on type activity in support of the program. An example would be to attend a recruiting or stewardship event.
Ideally, the work of a Champions team is guided by and organized around a charter that defines their overall purpose, meeting frequency, length of service, roles and responsibilities, and the benefits of service.
What’s the impact of a Champions team?
Thoughtfully created and intentionally engaged Champions teams provide sage counsel and creative marketing, recruiting, and stewardship recommendations. Their presence and efforts signal that growing sustainable monthly giving is a strategic priority.
Social Proof is No Spoof
Some people believe that other people’s behavior has little influence on their own.
As social psychology research has repeatedly shown, the opposite is true.
In their bestseller, Yes, authors Goldstein, Martin and Cialdini reference multiple studies centered on the concept of social proof.
One such study conducted by the famous Stanley Milgram and his colleagues is telling,
“…an assistant of the researchers stopped on a busy New York City sidewalk and gazed skyward for sixty seconds. Most passersby simply walked around the man without even glancing to see what he was looking at. However, when the researchers added four other men to that group of sky gazers, the number of passersby who joined them more than quadrupled.”
Fundraisers make note. Social proof is no spoof.